Startup Is “Searching for a Business Model”

What does a startup do?

“In a perfect world you build your vision and your customers would run to buy your first product exactly as you spec’d and built it. We now know that this ‘build it and they will come” is a prayer rather than a business strategy.  In reality, a startup is a temporary organization designed to search for a repeatable and scalable business model. This means the brilliant idea you started withwill change as you iterate and pivot your business model until you find product/market fit.”

From the Steve Blank article the startup team